
Writing effective listings
Create a business or job listing that actually sells your products or services! – Writing effective listings
Your listing’s title and description are your advertisement for the item you’re selling, an opportunity to inform and excite buyers. A good title, description and quality pictures provide a clear picture of your item and increase your chances that buyers will find and buy your item or contact you for more information.
Writing an effective title:
- Make a clear, compelling first impression by writing a great title for your item.
- Use descriptive keywords to clearly and accurately convey what you’re selling.
- Include the item’s brand name, artist, or designer.
- Include item specifics. For example, include size, color, condition, and model number.
- State exactly what your item is, even if your title repeats the category name.
- Don’t use all caps.
Writing an informative description The description is your opportunity to provide buyers with more information about the item.
- Be sure to use complete sentences and correct spelling and grammar.
- Organize information in paragraphs with similar information grouped together.
- Start with the most important details that buyers need first, such as additional details about your item.
- Include specific information like size, shape, color, age, manufacture methods, country of origin, company/author, and notable features or markings.
- Combine your description with several good pictures and if possible technical datasheets.
- Don’t repeat information provided in other sections of your listing.
- Don’t include email addresses other links.
A Good Company Listing
Your listing’s title and description are your advertisement for the item you’re selling, an opportunity to inform and excite buyers. A good title, description and quality pictures provide a clear picture of your item and increase your chances that buyers will find and buy your item or contact you for more information
Your listing ideally should include:
- Company Overview (or Company Summary), Products & Services
- Company History
- Management Team
- Legal Structure and Ownership
- Locations and Facilities
- Mission Statement